Our Team at Alchemy & Science has created start-ups and managed extreme growth in short periods of time.

 

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© 2019 Alchemy & Science • Design by Tony

Integrated Marketing Programs

Our Team has experience creating marketing programs for specific consumer channels or multi-faceted programs creating awareness over multiple consumer touch points. From simple sell sheets sharing a product launch story to multi-dimensional marketing programs.

 

As Creative Directors overseeing and defending brand look and feel, to connecting dots of executional timelines across multiple business teams - including procurement, promotion and detailed execution. Big picture strategy down to step by step execution.

CASE STUDY EXAMPLE:
Magic Hat Brewing Co. Mardi Gras Parade & Block Party

Magic Hat built its brand on creating engaging experiences with its customers while giving back to its community. After a successful Halloween event at its brewery, local businesses were disappointed Magic Hat chose to compete with its best customers in downtown Burlington.

 

 The Antidote? Create a new holiday to give back to the community. The Magic Hat Mardi Gras Parade was born!

What we did 

  • Produced a multi-day community event featuring ornate floats, masquerade ball, and national music acts including Gov’t Mule, moe., Dumpstafunk, Geno Delafose

  • Engaged local media partners, local businesses, community organizations, and an appropriate brand-relevant non-profit

  • Created a contest to drive excitement and awareness about the event for use on premise, off premise, digital & PR content across all markets

  • Created win-win opportunities for sponsors.
     

THE RESULTS

  • Over 20,000 people would routinely show up for the event – snow or shine.

  • Over the years, our non-profit, The Women’s Rape Crisis Center (WRCC) received huge awareness as the beneficiary of the event, free awareness messaging in major local media, branding in all event promotion, and $100,000+ in donations. Success was measured by the increase in calls to their #800 services support number. Additionally, they secured over 300 volunteers for the safety of our event.

  • In a traditionally slow time, local businesses had record days. Including hotels, restaurants, ticketed events, and foot traffic.

  • Magic Hat beer was sampled and featured all over town, as well as, put on display across all markets, thousands entered the contest- increasing brand’s virtual community, hundreds of VIP’s entertained garnering favor